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Women of color often suffer from hair loss due to the fragility of their hair. While afro hair looks strong and thick, it is actually extremely fragile and needs intensive care. Such is true with women who wear aggressive ponytails, or wear their hair in tight braids or locks. This sort of hair loss is often embarrassing, as it takes place in areas that are visible such as the temples and forehead. The Alter Ego Revitalizing Lotion (Lozione Rivitalizzante) is a great way to help women suffering from hair loss.